The 27-year old will mentor other online personalities while cultivating a streamlined vision for the network. Endemol Beyond, under the Endemol Shine umbrella, currently boasts over 500 million monthly views with its Premium Channel Network available across more than 20 platforms. The network launched today stateside and in the UK and plans to roll out into other parts of Europe and Asia later this year.
Phan will be the creative director for Endemol Beyond, which currently boasts 500 million monthly views via its multi-platforms: YouTube, Yahoo, AOL, Amazon Fire TV, among others. The 27-year old will mentor other online personalities while cultivating a streamlined vision for the network.
“I am first a creator, but my ongoing objective is to leverage my personal success, to help mentor new and existing talent, and further help them achieve their goals,” said Phan in a media release. “Endemol Beyond shares this vision, and together, we will drive the future of original content for generations to come.”
Shows will star multiple YouTube personalities, including: Ann Le (AnneorShine), Cassey Ho (Blogilates), Promise Phan (Dope211) and Charis Lincoln (CharismaStarTV). YouTube megastar Michelle Phan launches new lifestyle network