Think of Curator as an even more advanced version of Twitter’s advanced search. Users can fine tune their searches to find tweets based on very narrow criteria — such as exact location, word count or what type of smartphone was used.
Curator allows media outlets to create collections of tweets based around certain topics and see analytics for trending topics and tweets.
Twitter is likely hoping better tools for media organization will help bolster its own user base, a metric that has been increasingly under scrutiny since the company went public. The social network counts those who view tweets outside of Twitter’s main site — such as those embedded in news stories — as part of Twitter’s audience. Tools that give high-traffic publications more ways to use Twitter’s content should help increase those metrics. Twitter launches Curator, its free Storify competitor