LELO Hex, a redesigned condom that promises safer and better sex. Image: lelo Condoms haven’t gotten a meaningful upgrade in decades. The company has been working on the design for seven years. The $1 billion in contributions to LELO’s Indiegogo campaign came from 30,000 backers ordering 600,000 condoms.
Future condom-owners donated that much to the Swedish intimacy company LELO, which promises to produce LELO Hex, a condom completely redesigned for both effectiveness and pleasure.
The LELO Hex condom is made of interlocking latex hexagons — one of the strongest, most durable shapes. When Mashable got one of the sample condoms in June, we couldn’t break it, even with a needle.
The $1 billion in contributions to LELO’s Indiegogo campaign came from 30,000 backers ordering 600,000 condoms. Of those backers, 73 percent were male — perhaps unsurprisingly, since LELO has advertised Hex’s enhancement of male pleasure.
LELO was founded in 2003 and already sells sex toys and accessories, so the campaign was just for a new product, not a new company. The LELO Hex condoms start shipping to customers Friday.