According to the study, in 2014, 88% of 13- to 17-year-old social media users in the U.S. were on Facebook — a drop from 94% in 2013 and 95% in 2012.
Some of the reasons for this decline of Facebook’s popularity among teens is their perception of the site’s safety. According to the study, only 9% of those surveyed described Facebook as “safe” or “trustworthy”. It’s also not much “fun” — only 18% of teens described it as so, in contrast with 40% saying the same for Pinterest.
There is a silver lining for Facebook, however. The company bought photo sharing service Instagram for $1 billion in 2012, and messaging app Whatsapp for $19 billion. In early December, Instagram passed the 300 million monthly active users mark — many of them teens — and Whatsapp, also immensely popular among teens, boasted 600 million monthly active users in August. And several studies have shown that these Facebook-owned properties are exactly where teens are heading. Study: More teens are fleeing from Facebook