You’re used to ads in regular TV programming, but what would you say if your smart TV started inserting ads into videos you own? This is exactly what happened to some Samsung smart TV owners, and though it seems to have been an error on Samsung’s part, it’s a scary omen for the types of advertising we might see on TVs in the future. On Monday, a Reddit user complained in a post that a muted Pepsi ad started playing while he was watching shows and movies on his Samsung TV.
On Monday, a Reddit user complained in a post that a muted Pepsi ad started playing while he was watching shows and movies on his Samsung TV. The actual files were stored locally on the user’s Plex media server, but the ads did not show on any other platforms, such as tablets or smartphones, accessing the same server.
This was only happening on Samsung smart TVs — no other devices or platforms seemed to have been affected. An answer from Foxtel came swiftly, with an employee saying on the company’s forums that “this absolutely should not be happening and has been escalated immediately.”
Similar ads started popping up on Samsung’s smart TVs in Jan. 2014. Then, Samsung said it’s exploring “interactive experiences” which will be offered to users on an “opt-in” basis. Read more…