Assuage bedtime avoidant children with a 5-minute episode on Netflix. Image: Mashable Composite, Chris Stein/ Getty Putting children to bed can quickly turn from a simple daily activity into an all out war. Netflix hopes to assuage bedtime protests with a new series of five-minute videos, launching Wednesday.
Dinotrux 5 Minute Favorites, produced in conjunction with DreamWorks Animation, are a short series of adventures from Ty-Rux and Revvit of Dinotrux.
According to an global survey conducted by Netflix, 61% of parents experience kids who try to stall bedtime. Some spend up to 20 minutes a night negotiating with kids. The survey, comprised of over 7,000 parents from seven different countries, found that American children are the most likely to try to stall bedtime through the use of creative tactics.
A Nielsen report, which studies consumers from over 100 countries, says TV viewing among kids is at an eight-year high. The company found that children ages 2-5 spend 32 hours per week in front of a TV, and kids ages 6-11 spend about 28 hours a week in front of the TV. Read more…