Star Wars is currently the biggest trend in fashion everyone from Uniqlo to Diane von Furstenberg has collaborated with the sci-fi franchise. With its universally appealing storyline and gorgeous visuals not to mention kickass female protagonists Star Wars has always had legions of female fans, but they were until relatively recently inexplicably ignored by manufacturers and marketers. A model walks Bobby Abley’s S/S 2016 fashion show, inspired by Star Wars.
If you’ve unexpectedly found yourself lusting after a pair of blue R2-D2 pumps or coveting CoverGirl’s Dark Side mascara, it’s not a Jedi mind trick. Star Wars is currently the biggest trend in fashion — everyone from Uniqlo to Diane von Furstenberg has collaborated with the sci-fi franchise.
“We [women] were lucky to get t-shirts made for us five years ago,” recalls Star Wars: The Clone Wars voice actress Ashley Eckstein, who was working on the animated television series when she spotted a gap in the market for female-oriented Star Wars products five years ago. That led to her founding women’s apparel company Her Universe, which now produces everything from Darth Vader dresses to lightsaber skirts. “Half of all Star Wars fans are women, and the reality is that these items are being made because fans want them,” Ashley tells Mashable.
“Historically, Star Wars has predominantly been marketed to the masculine fan base,” agrees Dan Sullivan, founder of British shoe brand Irregular Choice, which recently launched a Star Wars-inspired range of pumps and ballet slippers. “We wanted to acknowledge the ladies out there who love it also, by offering girly heels and delicate flats.” Read more…