Running a successful digital marketing campaign is the critical backbone to bridging to the communication gap from marketer to millennial. @mashbusiness and several digital marketing experts participated in a special #Mashies Twitter chat to discuss how to fully optimize their digital marketing campaigns on social media. Welcome to our #Mashies Twitter chat where we’ll be discussing the best marketing practices in 2015.
Mashable recently hosted a special #Mashies Twitter chat to discuss how to be the best of the best in digital marketing.
Over the course of an hour, @MashBusiness covered an array of questions, ranging from what the current state of digital marketing, to how brands can most effectively communicate with their audience in a way that feels genuine and authentic.
Several digital marketing experts joined us to share their expertise including: Alex Amado, VP of experience marketing at Adobe; Cammie Croft, deputy executive director of Amnesty International; David Berkowitz, chief marketing officer of MRY; Ellyn Fisher, senior VP public relations & social media for The Advertising Council; Gillea Allison, marketing director of Blue State Digital; Jason Musante, managing director & group executive creative director of Havas Worldwide; Neville Doyle, digital planning director of Colenso BBDO; Rodolfo Salazar, CEO of Ideaworks International; and Susan Lindner, CEO & founder of Emerging Media. Read more…