Tech idols like Mark Zuckerberg to Steve Jobs have created a conviction in tech culture that the more time you spend dressing yourself every morning, the less time you spend changing the world. The boring blue jeans most often associated with ’90s-era dads are also a staple of Cook’s wardrobe. Precision in dress is for people with too much time on their hands to manage their looks.
Tim Cook, however, has tried to carve out his own path as Apple CEO, away from the precise lines of his predecessor, Steve Jobs, when they once dressed very similarly:
But by the rest of the world’s standards, the Apple CEO sports a pretty narrow range of clothing choices with a penchant for the casual and muted colors — a style best described as his own unique brand of “norm-core.”
At Wednesday’s Apple event, for instance, Cook’s open collared bright blue shirt — tucked in for once — and unpretentious dad jeans cut a stark contrast to the luxury ambience of the products that flitted across the screen behind him. Tim Cook is not a peacock, as viewers could see in this picture of him low-fiving Apple executive Eddy Cue in bright red.
Yet, Cook has accomplished something enviable in his few years as CEO: he radiates power, without dressing like anything special. So for anyone looking to imitate Cook — or maybe in the market for a very obscure Apple-related Halloween costume — here’s a quick guide for dressing like the leader of the world’s biggest company. Read more…