When people discuss the criteria behind what it takes to become a powerful influencer, numerous ideas concepts and precepts come to mind. Becoming an influencer can be perceived as an art, but it requires a level patience and trust that progressively has to be earned and acquired over a significant amount of time especially if you’re working on behalf of a brand. The most influential leaders and brands you can think of (Beyonce, Starbucks, Tim Cook) didn’t get to where they are overnight.
Mashable’s latest #BizChat’s Twitter chat was about influence: how to get it, and how not to stumble before you can wield it.
Over the course of an hour, @MashBusiness covered an array of questions, ranging from how to maintain ethics as an influencer to the role storytelling and morals play in an influencer’s social strategy.
Several influencers and entrepreneurs shared their insights on the topic, including: Alyssa Campanella, former Miss USA & style blogger of The A List; Brian Kelly; founder and CEO of thepointsguy.com; Christian Siriano, luxury womenswear brand fashion designer & member of the CFDA; Glen Gilmore, Forbes’ “top 20 social media Influencer”, digital marketing strategist, & lawyer; Jessica Igoe, head of global media content and partnerships at Google Play; JJ Davis, executive director of Dell’s influencer relations & client solutions PR; Natalie Zfat, writer, entrepreneur & social media influencer; Steve Rubel, chief content strategist for Edelman; and Vashtie Kola, filmmaker, artist, designer and creative consultant; Read more…