Google and Twitter are teaming up to allow the search engine to surface tweets directly in search results, the two companies announced Tuesday. To start, the update will appear in mobile searches — both on browsers and in Google’s iOS and Android apps.
This means you no longer need to go directly to Twitter to look up specific Twitter accounts, hashtags or tweets concerning given topics. If you want to search for a particular handle, for example, you can simply search “NASA Twitter” to view the handle and account’s most recent tweets. Searching for specific hashtags or other topics that may be trending will also turn up Twitter results, Google says.
In the past few months, Twitter has introduced a new instant timeline feature and a redesigned homepage for logged out users. The company also began promoting tweets on outside services such as Flipboard — all of which stand to put tweets in front of people who aren’t already active Twitter users.
Those who want to fine-tune their searches more can still use Twitter’s advanced search feature, which allows you to set more specific parameters like dates and locations. The company also recently revamped the look of its search results on Twitter.com, making it easier to filter results. Read more…