From Instagram and Hyperlapse to, more recently, an embeddable video player, Facebook has slowly woven video sharing into many of its products and services. Riff actually goes one step further and lets friends tack on their own video to the original. After users log into the app with their Facebook credentials, creating a video is a four-step deal.
After users log into the app with their Facebook credentials, creating a video is a four-step deal. You’ll be prompted to enter a topic with a hashtag — #AprilFools, #SundayFunday, that sort of thing — or pick one from a list of suggestions. Then, you record a clip up to 20 seconds long. If you review it and are happy with it, you can share it to your Facebook page.
Here’s where Riff gets a little more interesting. Once you’ve approved a clip, your Facebook friends who also have Riff receive a notification. They can append their own 20-second clips to the original; in turn, their Facebook friends with Riff are notified, and they can do the same thing. The new clips will be shared within Riff, and users have the option to share to Facebook, too.
“Our hunch was that if you could make videos collaboratively, the creative process would be more fun and the final product would be cooler,” Facebook Product Manager Josh Miller wrote in a post. Facebook’s new side project, Riff, tries to blueprint the recipe for viral videos