Facebook’s News Feed algorithm now factors in how much time you’ve spent looking at a post, on top of whether you’ve Liked, commented on or shared it. Image: Mashable, Will Fenstermaker Facebook revealed on Friday that it has tweaked the stream of information you get on the service once again this time to factor in the amount of time you spend looking at a post. Previously, how high or low a post showed up in your News Feed or if it showed up at all depended on how much your Facebook friends liked, commented on, or shared it.
“It’s not as simple as just measuring the number of seconds you spend on each story,” wrote Facebook software engineer Ansha Yu in a company blog post Friday. “Some people may spend 10 seconds on a story because they really enjoy it, while others may spend 10 seconds on a story because they have a slow Internet connection.”
So if you spend a lot of time glancing over a News Feed post with photos from your sister’s wedding, say, Facebook now notices that, factors in how long the post is on your screen, and places any other photo-based posts from your sister higher up in your News Feed.
The aim is to make the News Feed more compelling and interesting for users and ultimately boost overall time spent on the social network — by treating time spent on a post as another measure of interaction. How often do you check out your News Feed, and linger on an interesting post without liking, commenting or sharing it? Read more…