Throughout much of its 11-year history, Facebook has been used as a tool to raise awareness and donations in times of crisis, whether it be for the 8.9 magnitude earthquake that rocked Japan in 2011 or for this year’s ebola crisis. Now, Facebook is looking to play a more active role in those efforts. Facebook’s social good team, which numbers in the dozens, is less focused on activism and on-the-ground work than building a new suite of products that tap into the social causes and personal needs of its community.
Facebook is currently analyzing the activity of its users affected by the migrant crisis in the Middle East and Europe to determine what tools, if any, it can build to help people receive aid, get in touch with relatives or organize grassroots support.
These ambitions were kept under wraps for months as the team got its sea legs and tested an initial set of products. This week, however, Gleit and others are planning to attend dinners, happy hours and a closed door demo with 20 non-profits to learn from the community and get its foot in the door.
Gleit, one Facebook’s earliest employees and the new head of the social good team, previously spent the past decade working to grow Facebook’s user base from one million to well over one billion. Read more…