The first batch of “360 videos” were published Wednesday as marketing material from the makers of Star Wars, NBC’s Saturday Night Live, Go Pro, and others.
The Star Wars video lets you look around the desolate, war-torn wasteland of a far-off planet. The Saturday Night Live video has you join the live audience during its 40th anniversary show. Meanwhile, GoPro brings you along for a dirt bike joy ride in the Idaho desert.
How does it work? At a desktop computer, use your mouse to “grab” the screen and pan in any direction. On a smartphone, you’re supposed to tilt the device to look around.
On his Facebook page, Facebook’s top product executive, Chris Cox, called it “a really cool experience that takes you somewhere else.” He said anyone will be able to upload 360 Video “very soon.” Read more…