Posts that reuse the exact same content from ads. (Bing also uses a similar metric.) In Google’s case, the ads are vetted for relevance and veracity and the landing page is also scrutinized. That said, Facebook has been vetting ads for years; the change means that now, it will do the same with organic posts from brands.
Facebook announced that it intends to crack down on “promotional content” from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.
Posts that solely push people to buy a product or install an app.
Posts that push people to enter promotions and sweepstakes with no real context.
Posts that reuse the exact same content from ads. Facebook is cracking down on ‘overly promotional’ posts from brands