Facebook chief financial officer David Wehner admitted on Monday business to consumer messaging could come to WhatsApp. A Facebook spokesperson declined to comment on the matter. In October, Facebook for the first time disclosed financial information for the messaging service, revealing, for example, that WhatsApp made nearly $16 million in revenues during the first half of 2014 but lost $232 million during the same period, mostly from stock-related expenses.
“We think that enabling that B2C [business-to-consumer] messaging has good business potential for us,” Facebook Chief Financial Officer David Wehner explained on Monday at a tech conference in Boston. “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer term.”
With 800 million users now — up from 600 million last August — WhatsApp has grown rapidly since ex-Yahoo employees Jan Koum and Brian Acton founded the company in 2009, particularly in Europe and parts of Asia.
What’s unclear, though, is how well B2C messaging will do on WhatsApp, which has mostly steered clear of revenue-generating gimmicks like advertising and games. Zuckerberg, meanwhile, has said he’s in no rush to transform services like WhatsApp into businesses until they hit 1 billion users. Read more…