UK bookshops are providing a civilised and chaos-free alternative to Black Friday. A spending frenzy of 2 billion is anticipated this Friday in the UK, with over 15 million bargain hunters expected to hit high streets. Booksellers across the UK are taking a stand against the chaos of Black Friday and the bad behaviour that has now become part and parcel of the retail day and have concocted an appealing alternative: Civilised Saturday.
LONDON — The biggest shopping day of the year is rapidly approaching, but for most of us, it’s a shopping day that’s best avoided. A spending frenzy of £2 billion is anticipated this Friday in the UK, with over 15 million bargain hunters expected to hit high streets.
Instead of scrambling over shoppers for the best deals and dodging punch-ups in the aisles, booksellers are offering a much calmer alternative; one that involves book reading, cakes, thoughtful conversation, not to mention copious amounts of prosecco.
So far, around 100 bookshops across the UK have signed up for the initiative on Saturday, Nov. 28, which was launched by trade body The Booksellers Association as part of Books Are My Bag — a campaign set up to celebrate high street and physical bookshops.
“It’s all about celebrating the pleasant and peaceful experience of shopping in a bookshop. It’s the calm after the storm after Black Friday, inviting shoppers to discover new books, and some unusual Christmas gift ideas, as they unwind and relax,” said Alan Staton, Head of Marketing at The Booksellers Association, in a statement emailed to Mashable. Read more…