Imagine: a stick of meat has traveled to near space, and there’s a Snapchat to prove it. Today a tricked-out weather balloon went 24 miles into orbit with a mega-sized original flavor Squatch stick from Jack Link’s. Its Squatch stick is a relatively new product, debuting a few years ago specifically to target teens and young adults.
Today a tricked-out weather balloon went 24 miles into orbit with a mega-sized original flavor Squatch stick from Jack Link’s. The salty snack has always carried the now-prescient tagline, “So big you can see it from space.” Jack Link’s, a hot-selling meat snack, may be best known for its long-running “Messin’ with Sasquatch” ads from agency Carmichael Lynch that follow a much-punk’d yeti.
The Squatch stick’s journey will be chronicled on the @squatchsticks Snapchat until Friday by Jack Link’s via its digital agency space150.
We feel compelled to point out, however, that the Squatch meat stick isn’t really in space — just very close to space. It went up 130,000 feet into the atmosphere, or 24 miles.
It’s also not the first time a meat stick has traveled to near space. Slim Jim’s Discovermeat project also involved sending meat as high up as it could possibly go. Read more…