According to Captora’s latest infographic on content marketing, 61% of consumers are more likely to buy from companies that create custom content. Image: Mashable Composite, Getty Creative maxicam Content marketing campaigns have become essential for marketers to engage audiences and generate leads. In fact, more than half of all consumers are more likely to buy from companies that create custom content.
But one of the biggest challenges B2B and B2C marketers face is measuring ROI. Only 27% of marketers track content metrics effectively.
Luckily, the folks at Captora created a graphic visualizing new data on metrics of success, which types of content have the highest ROI, the best days to share content on social media and more.
Take a look at the infographic below to help organize your content marketing goals and make strategic decisions about effective content. Read more…