In spite of the positives, the rise of influencer marketing has also led to many questions, like how to select the right influencer agency or measure ROI. Here are the five most important things to know before you begin your first influencer campaign. What defines an ‘influencer?’ Image: Mashable, Luke Leonard The first thing to consider is how you’re going to evaluate influencers.
The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing. While traditional tactics involved pushing out brand content with little focus on creating conversations, new campaigns tap influencers to engage with consumers and create brand loyalty among them.
The first thing to consider is how you’re going to evaluate influencers. It is essential to examine bloggers’ social reach and other engagement metrics. These two critical factors determine how many eyeballs will see brand content.
If you decide you don’t have the bandwidth to take on an influencer campaign on your own, choose an agency wisely. Influencer marketing is the Wild West right now. Standards for selection of influencers and measurement, for example, are paramount. Be mindful of agencies that are new to the space — they may not have the same track record as a company with a long history of delivering successful campaigns. Read more…