Ironically, all this pink has roots in a grassroots effort that protested how little support is given to breast cancer research and prevention. The first breast cancer awareness ribbon was made in 1991 by activist Charlotte Haley, and it was more of a light peach hue. A year later, cosmetic company Estee Lauder and Self magazine approached her, asking to use the ribbon in a joint campaign around breast cancer awareness.
Pinkwashing has been getting a considerable amount of critical attention this year — and for good reason. While there isn’t anything inherently wrong with buying a “pink” item, these companies rely on consumers giving preference to products with the pink ribbon. And there is definitely pressure on consumers to do so.
But these products often operate under the guise of doing sizable good, fooling consumers who gravitate toward pink into thinking they’re making more of an impact than they really are.
To become a conscious consumer, it’s important to ask critical questions. Here are five of the most important things to consider before buying a pink product. Read more…