It’s also a form of communication that bridges the gap between various languages, cultures, ages and demographics. So it’s no wonder that funny memes and witty hashtags are such a hit on social media. We laugh 30 times more when we’re with other people than when we’re alone, according to Robert R.
Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It’s also a form of communication that bridges the gap between various languages, cultures, ages and demographics. So it’s no wonder that funny memes and witty hashtags are such a hit on social media. In fact, according to one study, “humor was employed at near unanimous levels for all viral advertisements. Consequently, this study identified humor as the universal appeal for making content viral.”
Humor creates positive feelings. Laughing releases endorphins, relaxes the body, boosts the immune system, helps to relieve stress and overall just makes us feel good. These physiological and chemical responses are unconscious, and create a pleasant emotional response. By using humor in your content on social media, you help to associate pleasant feelings with your brand.
Learning where that sweet spot is for your audience can tell you a lot about their mindset, values and desires. To find this perfect junction, you may have to test things you think are too benign or too offensive, which does create some risks. But the insights you gain into your audience’s mentality can be well worth the uncertainty. Read more…