Digital media is in the midst of a heyday, some may argue. Not only are online publishers ramping up their game across the board, it seems as if new media organizations are popping up on news feeds every other day. Established brands and startups alike are clamoring to become skilled content producers, tapping into social media marketing and trying their hand at video production.
In Southeast Asia, Singapore has emerged as a prime candidate for such a hub. With a slew of media companies setting up shop, Singaporean names emerging in the film and television industries, and high-profile events and conferences on the rise, the Lion City is quickly emerging as a global force in the increasingly high-stakes game of content creation.
Below, we’ve outlined a few of the ways Singapore is making waves in digital media and the entertainment industry, and why it could be poised for success.
Both geographically and from a perspective of global influence, Singapore presents a huge opportunity for marketers, businesses and media brands seeking to capitalize on a wide range of content — everything from broadcast to film to gaming. Due to an advantageous geographical location at the heart of the Southeast Asia’s sea lanes, the city-state has long been regarded as one of the gateways and liaisons between Eastern and Western cultures, with fluency in four official languages: English, Malay, Mandarin and Tamil. It is a true melting pot. Read more…