They’re exactly what you think they are: Videos that you can manipulate in 360 degrees. Instead of a static and flat point of view, you can pan around the video and view it from different perspectives. Think of it as an interactive layer to videos.
“GoPro’s done a good job,” 360fly’s CEO Peter Adderton told Mashable. “They own the [action camera] space. No one owns the 360-degree video space.”
Adderton, a serial entrepreneur and extreme sports fanatic, whose previous successes include founding the prepaid wireless network Boost Mobile, which he then sold to Sprint, thinks his company’s tennis ball-sized 360fly camera could become the GoPro of 360-degree videos and help popularize virtual reality, not just for tech nerds, but for everyone.
Just about every tech company is working on 360-degree video support. Facebook’s working on “spherical videos” for its News Feed and Google’s been all over the concept: First by introduced 360-degree videos to YouTube earlier this year, then by announcing its Jump project — a high-tech rig that combines footage from 16 GoPros simultaneously. Read more…