What skills must they possess to be successful across a variety of platforms and channels, from business cards to mobile sites? Eleven entrepreneurs from Young Entrepreneur Council (YEC) explain what else they are looking for from their creative leads in the upcoming year. Someone who can scale a team Design is at the heart of any good startup.
A startup’s creative director has to be ready to test a minimally viable product, track analytics, fail fast and pivot just like the rest of us. Design serves a function: to increase click and conversion rates. The creative director can’t be content to beautify the brand image to his or her own satisfaction. Instead, they need to think like a design innovator and test new elements for their impacts on business metrics. In startups, form is function and beauty is in the eye of the engagement statistics.
The holy grail for any creative talent is a mastery of graphic design and elegant, pithy, on-brand writing. Usually you get one or the other, but every once in a while someone comes along with a mastery for both. The elements of creativity come down to words and pictures. A senior executive in charge of it would be well served to be able to come up with the perfect headline or graphic flourish that sets an example for the team.
— Kristi Zuhlke, KnowledgeHound Read more…